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VerticalResponse – Email marketing app

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VerticalResponse – Email marketing app

Business Challenge:

VerticalResponse is a simple and straightforward email marketing software with limited features. It’s ideal for small businesses or freelancers who don’t want to spend a lot of time creating email marketing campaigns. It’s also a useful tool for inexperienced marketers who don’t know much about email marketing or haven’t used this type of software before, as it’s easy to get it up and running quickly so you can get the most out of all the features. But because it lacks advanced segmentation and personalization features, it won’t suit email marketers who want to create highly targeted campaigns.

How we helped:

  • split monolith app to several services
  • design and architecture of separate services from scratch to prod release
  • setup Redis as communication layer between services
  • helped with infrastructure setup. Jenkins CI and all related stuff

Technology stack used:

  • Ruby on Rails 4
  • EmberJs
  • Redis
  • Sidekiq
  • Jenkins
  • GIT
  • Rspec
  • Capybara
  • JEST

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